Tag Archives: awareness

Why I’d Fail (or succeed) in Advertising

31 May

A few days ago a friend of mine, V we’ll call her, from MDA Camp came to me asking for some creative help in making a poster. She too is on the Help Susie Bandwagon and planned to share Susie’s Story with 20,000 nerds in an online community she’s active in. These awesome nerds have been very successful at helping raise funds and awareness for charities in the past. We both were hoping they would decide to aid in Susie’s quest for a new heart. Ultimately she designed this online poster and shared it with her nerdtastic peers!

 

 

As I was brainstorming a properly worded tag-line to go along with V’s Save Ferris idea, I got a bit side-tracked. V knows this is a hazard of working with me creatively and she welcomed my spin on things. Well, she welcomed the spins but she wasn’t going to use them, obviously. I came up with a number of mildly offensive yet wildly hilarious ideas. Most of which would have been upsetting to uptight people (probably the rich ones who could pay for the whole transplant). Some ideas I didn’t share with V because I knew I was completely out of line.

What I did come up with, I believe,  is nice balance of politically incorrectness and funny. I think it will work with the audience I am trying to reach. Ya know, the ones who can laugh? So here you have it! Do me a solid and spread it around please!

 

I was thinking to have V make a few more posters with varying world issues/crisis’ crossed out. And this my readers is why I would fail or succeed in advertising. You’d either love my work, or find it offensive. Either way though… You’d see it and you’d definitely remember it/talk about it (for good or bad reasons, it doesn’t matter in advertising). So I think that’s a win for myself and Team Susie!

Whether or not you choose to share either poster, please take a couple of minutes to read my Post About Susie, and Visit Her Site.

Thank you! And Happy Thursday Everyone!

 

PS – Suggestions for poster ideas are welcome! Please share in the comment box.

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The “Doormat” Card

3 May

Usage Guidelines: When you’re born without a backbone, OR, you’ve given up.

Expiration: When you find your spine.

 

I have met a couple doormats in my lifetime. Poor Doormats. I have no idea what it would be like to be one, but I am sure it would be miserable. The doormat card differs from other cards because it’s a passive card. People don’t choose this card, it’s not a cover up or an excuse. It’s a card people rarely have control over, and the only way to rid yourself of this card is therapy, most likely. There are some instances where people have completely given up on being happy or they have lost sight of their value in life, so they become a doormat. This is usually temporary though and once the person gets their shit together they stand back up and discontinue the passive behaviour.

Doormat behaviour is not to be confused with general politeness. Doormats continually deny their own desires in order please others. You’ll also find that the “friends” doormats keep are usually a bunch of jerks. They “befriend” the Doormat in order to feel powerful, and enjoy feeling the false sense of leadership. Usually they are bullies. There are some people though who keep doormats as friends in order to protect them, and empower them. I’ve only been successful once in helping a doormat find their backbone. It was no easy task.

Examples of Doormat Behaviour:

Friend- “I forgot my lunch. You wouldn’t mind if I had yours, right?”
Doormat- “No, go head. I wasn’t that hungry. I’m a doormat.”

Friend- “I left my wallet again, you got this?”
Doormat- “Sure no problem. I’m a doormat.”

Friend- “I need you to watch my 8 children while I go out drinking on Tuesday night, and I won’t be home until Wednesday because I’m a slut.”
Doormat- “I have a date on Tuesday night, can you go out Wednesday?”
Friend- “Seriously, you’re my best friend and I need you. Why are you so selfish? I guess you aren’t the good person I thought you were….”
Doormat- “No, no, I’ll cancel. I’m sure he won’t mind.”
Friend- “Don’t forget to come early, you’ll need to make them dinner.”
Doormat- “Ok, no problem. I’m a doormat.”

Friend- “I forgot underwear.”
Doormat- “Here, have mine…I’m a doormat.”

Friend- “Insult, insult, insult”
Doormat- “Takes it, takes it, takes it. I’m a doormat.”

Friend- “Let’s go out to dinner. I want Indian food.”
Doormat- “Indian food makes me vomit.”
Friend- “Good, maybe that will help with the weight you wanted to lose.”
Doormat- “Yeah, OK, sounds good…I’m a doormat”

 

Doormats will do anything to feel accepted or to avoid confrontation, even at the cost of their own emotional well-being. Doormats don’t choose this way of living and they need a Door to stand tall in front of them. If you know a Doormat, don’t misuse them, BE THE DOOR. Protect them, encourage them, help them find their inner voice and teach them to use it. If by chance you’ve become a doormat because you’ve lost your passion for life, or you’ve devalued yourself, I offer you these thought-provoking quotes.

 

“Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.” -Dr Seuss

“What we think, we become.” – Margaret Thatcher (Don’t think negative, or you’ll be negative. Don’t think doormat, or you’ll be a doormat. Don’t think worthless, you are anything but.)

“Value yourself. The only people who appreciate a doormat are people with dirty shoes.” Leo Buscaglia

 

If you are tired of being a doormat and can’t afford therapy, Google is your friend. Look what I found in 1.3 seconds! A “How-To” Speak Your Mind article!  Check it out, be empowered, let your voice be heard! You’re worth it.

http://www.wikihow.com/Speak-Your-Mind